diff --git a/packages/web/src/app/layout.tsx b/packages/web/src/app/layout.tsx
index 13adfe05..1777b357 100644
--- a/packages/web/src/app/layout.tsx
+++ b/packages/web/src/app/layout.tsx
@@ -7,6 +7,7 @@ import { Toaster } from "@/components/ui/toaster";
 import { TooltipProvider } from "@/components/ui/tooltip";
 import { SessionProvider } from "next-auth/react";
 import { env } from "@sourcebot/shared";
+import { env as clientEnv } from "@sourcebot/shared/client";
 import { PlanProvider } from "@/features/entitlements/planProvider";
 import { getEntitlements } from "@sourcebot/shared";
 
@@ -42,6 +43,8 @@ export default function RootLayout({
                             // @note: the posthog api key doesn't need to be kept secret,
                             // so we are safe to send it to the client.
                             posthogApiKey={env.POSTHOG_PAPIK}
+                            sourcebotVersion={clientEnv.NEXT_PUBLIC_SOURCEBOT_VERSION}
+                            sourcebotInstallId={env.SOURCEBOT_INSTALL_ID}
                         >
                             <ThemeProvider
                                 attribute="class"
diff --git a/packages/web/src/app/posthogProvider.tsx b/packages/web/src/app/posthogProvider.tsx
index c13a289e..8aa9b351 100644
--- a/packages/web/src/app/posthogProvider.tsx
+++ b/packages/web/src/app/posthogProvider.tsx
@@ -34,9 +34,17 @@ interface PostHogProviderProps {
     children: React.ReactNode
     isDisabled: boolean
     posthogApiKey: string
+    sourcebotVersion: string
+    sourcebotInstallId: string
 }
 
-export function PostHogProvider({ children, isDisabled, posthogApiKey }: PostHogProviderProps) {
+export function PostHogProvider({
+    children,
+    isDisabled,
+    posthogApiKey,
+    sourcebotVersion,
+    sourcebotInstallId,
+}: PostHogProviderProps) {
     const { data: session } = useSession();
 
     useEffect(() => {
@@ -61,27 +69,33 @@ export function PostHogProvider({ children, isDisabled, posthogApiKey }: PostHog
                     '$referrer',
                     '$referring_domain',
                     '$ip',
-                ] : []
+                ] : [],
+                loaded: (posthog) => {
+                    // Include install id & version in all events.
+                    posthog.register({
+                        sourcebot_version: sourcebotVersion,
+                        install_id: sourcebotInstallId,
+                    });
+                }
             });
         } else {
             console.debug("PostHog telemetry disabled");
         }
-    }, [isDisabled, posthogApiKey]);
+    }, [isDisabled, posthogApiKey, sourcebotInstallId, sourcebotVersion]);
 
     useEffect(() => {
         if (!session) {
             return;
         }
 
-        // Only identify the user if we are running in a cloud environment.
-        if (env.NEXT_PUBLIC_SOURCEBOT_CLOUD_ENVIRONMENT !== undefined) {
-            posthog.identify(session.user.id, {
+        posthog.identify(
+            session.user.id,
+            // Only include email & name when running in a cloud environment.
+            env.NEXT_PUBLIC_SOURCEBOT_CLOUD_ENVIRONMENT !== undefined ? {
                 email: session.user.email,
                 name: session.user.name,
-            });
-        } else {
-            console.debug("PostHog identify skipped");
-        }
+            } : undefined
+        );
     }, [session]);
 
     return (
diff --git a/packages/web/src/hooks/useCaptureEvent.ts b/packages/web/src/hooks/useCaptureEvent.ts
index 597f73ca..70652afb 100644
--- a/packages/web/src/hooks/useCaptureEvent.ts
+++ b/packages/web/src/hooks/useCaptureEvent.ts
@@ -3,17 +3,13 @@
 import { CaptureOptions } from "posthog-js";
 import posthog from "posthog-js";
 import { PosthogEvent, PosthogEventMap } from "../lib/posthogEvents";
-import { env } from "@sourcebot/shared/client";
 
 export function captureEvent<E extends PosthogEvent>(event: E, properties: PosthogEventMap[E], options?: CaptureOptions) {
     if(!options) {
         options = {};
     }
     options.send_instantly = true;
-    posthog.capture(event, {
-        ...properties,
-        sourcebot_version: env.NEXT_PUBLIC_SOURCEBOT_VERSION,
-    }, options);
+    posthog.capture(event, properties, options);
 }
 
 /**
diff --git a/packages/web/src/lib/posthog.ts b/packages/web/src/lib/posthog.ts
index 6296768e..5cc8c484 100644
--- a/packages/web/src/lib/posthog.ts
+++ b/packages/web/src/lib/posthog.ts
@@ -1,9 +1,12 @@
 import { PostHog } from 'posthog-node'
 import { env } from '@sourcebot/shared'
+import { env as clientEnv } from '@sourcebot/shared/client';
 import { RequestCookies } from 'next/dist/compiled/@edge-runtime/cookies';
 import * as Sentry from "@sentry/nextjs";
 import { PosthogEvent, PosthogEventMap } from './posthogEvents';
-import { cookies } from 'next/headers';
+import { cookies, headers } from 'next/headers';
+import { auth } from '@/auth';
+import { getVerifiedApiObject } from '@/withAuthV2';
 
 /**
  * @note: This is a subset of the properties stored in the
@@ -47,13 +50,40 @@ const getPostHogCookie = (cookieStore: Pick<RequestCookies, 'get'>): PostHogCook
     return undefined;
 }
 
+/**
+ * Attempts to retrieve the distinct id of the current user.
+ */
+const tryGetDistinctId = async () => {
+    // First, attempt to retrieve the distinct id from the cookie.
+    const cookieStore = await cookies();
+    const cookie = getPostHogCookie(cookieStore);
+    if (cookie) {
+        return cookie.distinct_id;
+    }
+
+    // Next, from the session.
+    const session = await auth();
+    if (session) {
+        return session.user.id;
+    }
+
+    // Finally, from the api key.
+    const headersList = await headers();
+    const apiKeyString = headersList.get("X-Sourcebot-Api-Key") ?? undefined;
+    if (!apiKeyString) {
+        return undefined;
+    }
+
+    const apiKey = await getVerifiedApiObject(apiKeyString);
+    return apiKey?.createdById;
+}
+
 export async function captureEvent<E extends PosthogEvent>(event: E, properties: PosthogEventMap[E]) {
     if (env.SOURCEBOT_TELEMETRY_DISABLED === 'true') {
         return;
     }
 
-    const cookieStore = await cookies();
-    const cookie = getPostHogCookie(cookieStore);
+    const distinctId = await tryGetDistinctId();
 
     const posthog = new PostHog(env.POSTHOG_PAPIK, {
         host: 'https://us.i.posthog.com',
@@ -63,7 +93,11 @@ export async function captureEvent<E extends PosthogEvent>(event: E, properties:
 
     posthog.capture({
         event,
-        properties,
-        distinctId: cookie?.distinct_id ?? '',
+        properties: {
+            ...properties,
+            sourcebot_version: clientEnv.NEXT_PUBLIC_SOURCEBOT_VERSION,
+            install_id: env.SOURCEBOT_INSTALL_ID,
+        },
+        distinctId,
     });
 }
\ No newline at end of file
diff --git a/packages/web/src/withAuthV2.ts b/packages/web/src/withAuthV2.ts
index f1e22962..88cb763b 100644
--- a/packages/web/src/withAuthV2.ts
+++ b/packages/web/src/withAuthV2.ts
@@ -156,7 +156,7 @@ export const getAuthenticatedUser = async () => {
 /**
  * Returns a API key object if the API key string is valid, otherwise returns undefined.
  */
-const getVerifiedApiObject = async (apiKeyString: string): Promise<ApiKey | undefined> => {
+export const getVerifiedApiObject = async (apiKeyString: string): Promise<ApiKey | undefined> => {
     const parts = apiKeyString.split("-");
     if (parts.length !== 2 || parts[0] !== "sourcebot") {
         return undefined;